Know Your Audience

Know Your Audience

Know Your Audience Knowing your audience is key to knowing your brand; they go hand in hand. If you know your audience then it will help mold your brand. Here’s why: Helps you define your brand message and tone: If you’re just getting started in your industry or you...

How To Legally Use Copyrighted Music on YouTube

When it comes to using music on YouTube and social media, the general rule is this: If you didn’t create it, then you can’t use it…unless you have permission in some form or another, which I will touch on later. Common Objections There are a lot of objections...

Trademarks and Copyrights

Intellectual property comes in many forms. A few most common are trademarks and copyrights. It’s really common for people to get them mixed up.  So let’s dive deep to see the differences and similarities and to answer these questions: What are they? What’s the...

What is A Copyright?

What is a copyright? The idea behind it? And what exactly does a copyright protect? What is it? A copyright protects original works of authorship that are fixed in a tangible medium of expression. Basically, copyrights apply to works of art or works of creativity that...
The Truth in Advertising Law

The Truth in Advertising Law

The truth in advertising is that sometimes there is no truth in advertising. Unscrupulous business owners often make big promises (that they can’t actually keep) or just flat-out lie about their product in order to lure in more customers. My advice? Don’t be that guy....