Generic Trademarks Explained
Not all trademarks are created equal. As a matter of fact, trademarks break down into 4 categories. The very weakest is generic trademarks. Next, is descriptive trademarks. Then one step up from that is suggestive trademarks. Finally, fanciful or arbitrary are the...
U.S. Supreme Court Ushers in “New” Technology with Booking.com Case
It took COVID-19 to spur the Supreme Court of the United States (SCOTUS) to embrace last century’s technology. In early May, 2020 the U.S. Supreme Court heard oral arguments by teleconference in Booking.com’s federal trademark case, live-streamed in real time (a...LLC vs Corporation
When starting a new business, it can be confusing to understand the difference between entities. As a result, our focus will be LLCs and corporations. Heads Up That is to say, when I speak about corporations I’m referencing the entity type. As well as, C corp...