Aiden Durham

BRAND BOMBSHELL

 

Wrap Your Brand in a Luxurious Blanket of Federal Trademark Protection

What are you willing to risk? Your reputation for excellence?

You’ve been building your brand for years on end now.

You have a sizable audience and a reputation for being the best at what you do.

You’ve invested heavily to get to where you are now: logos, domain names, social media handles, email addresses, interviews, podcasts, media features – everyone online knows your brand name, tagline, slogan, or logo.

You can’t even fathom having to change it at this point.

Lose your brand recognition so your clients don’t know how to find you?

Your good will? Your reputation for excellence?

Change the branding across everything?

You’re not willing to risk any of it.

That’s why you’re ready to finally secure the legal protection your brand deserves with a federal trademark.
But as a busy entrepreneur with a growing business, you don’t have the time, mental capacity or energy to navigate through the trademark registration process on your own.

Sure, you’re an expert at what you do, but you aren’t an expert at trademarks. You may know a thing or two, but you want the most experienced and trustworthy eyes working to protect the brand you’ve toiled so tirelessly for.

That’s where BRAND BOMBSHELL comes in.

Introducing

BRAND BOMBSHELL

A done-for-you, all-inclusive, flat-fee monthly trademark registration program for the online entrepreneur ready to wrap the brand they’ve invested so much into with the highest level of legal protection.

Get The Flexibility You Need

If you’ve been building your brand for years, have already been using your desired trademark or are starting a new business and want to cross your legal T’s and dot your I’s, then BRAND BOMBSHELL is perfect for you.

For just a flat monthly fee, you’ll get access to my entire suite of trademark services. As long as there’s a chance you can be registered (which we’ll determine during your Branding Strategy Session), that means whatever happens during the trademark process, you’ll be covered.

Should you decide it isn’t worth it to pursue it further, you can opt out.
In other words, BRAND BOMBSHELL gives you the flexibility to determine just how much you want to invest in federal trademark protection for your brand – before, during, and after the application.

Before I share more details on why you can rely on BRAND BOMBSHELL to help you secure federal trademark protection for the brand you’ve so tirelessly and passionately built, please allow me to introduce myself.

Meet Your New Trademark Lawyer
Aiden Durham
I’m Aiden Durham, founder and Managing Partner of 180 Law Co. and trademark and intellectual property lawyer for online entrepreneurs who want to protect their life’s work

I know what it’s like to build a business from scratch because I’ve been doing it for almost ten years.

I know what it’s like to invest your everything into your brand name, slogan, or logo– the sacrifices you’ve made mentally, emotionally, and financially – and I don’t take that lightly.

That’s exactly why I created BRAND BOMBSHELL.

As an all-inclusive trademark program, it’s not just a done-for-you service where it’s one-and-done.

It’s a 5-star experience that transforms your brand from blah to bombshell with all the bells and whistles your brand deserves.

You’ve already did the hard work of building your brand. Now it’s my turn to help you protect it.

Meet Your New Trademark Lawyer
Aiden Durham
I’m Aiden Durham, founder and Managing Partner of 180 Law Co. and trademark and intellectual property lawyer for online entrepreneurs who want to protect their life’s work

I know what it’s like to build a business from scratch because I’ve been doing it for almost ten years.

I know what it’s like to invest your everything into your brand name, slogan, or logo– the sacrifices you’ve made mentally, emotionally, and financially – and I don’t take that lightly.

That’s exactly why I created BRAND BOMBSHELL.

As an all-inclusive trademark program, it’s not just a done-for-you service where it’s one-and-done.

It’s a 5-star experience that transforms your brand from blah to bombshell with all the bells and whistles your brand deserves.

You’ve already did the hard work of building your brand. Now it’s my turn to help you protect it.

WHAT YOU WON’T GET:

Random, unexplained legal fees

Headaches trying to navigate the trademark process by yourself
Stress over protecting your brand
Nasty cease and desist letters because somebody has already claimed your trademark
Wasted time trying to be your own lawyer

WHAT YOU WILL GET:

An experienced trademark attorney to explain and guide you through the trademark registration process
A distinctive and unique trademark to help your business and offerings stand out from the competition
Immediate added value to your business
A solid understanding of what your trademark means and why it’s so important to your business
Exclusive rights to use your trademark in the US in connection with your registered goods and services
The ability to prevent your competition from using your trademark for similar goods and services
A plan and tools to maintain your trademark registration and enforce your trademark rights
More time to dedicate to your customers and growing your business

Your 5-star All-inclusive Experience Doesn’t Stop There.

Here’s everything ELSE you get inside BRAND BOMBSHELL:

Branding Strategy Session

Before we apply, we strategize how to achieve your brand goals, going over everything you can expect throughout the trademark process.

$500 VALUE

Trademark Clearance Search & Opinion Letter

I’ll conduct a thorough online search beyond Google & the USPTO website to determine if your trademark is available and its likelihood for registration.

$1200 VALUE

Trademark Application Prepared & Filed

After we’ve discussed your goals, discovered if your trademark is available, I’ll file an effective and comprehensive trademark application on your behalf with the United States Patent & Trademark Office.

$800 VALUE

Respond to all Office Actions

I’ll respond to any and all office actions the USPTO may send your way – non-substantive AND substantive.
(The easy AND hard ones)

$2000 VALUE

File Statement of Use / Requests for Extension

I’ll file the necessary documents you need to inform the USPTO you’re ready to use your intended trademark – or to extend your current registration.

$400 VALUE

Unlimited Communication & Updates

Have questions about your trademark? You’ll have unlimited phone and email communication and updates throughout the entire process.

$1500 VALUE

Trademark Guide

Get instant access to my plain English Trademark Guide, so you can know exactly how to protect and maintain your registered trademark (even though I’ll take care of it all for you).

$100 VALUE

Forward The Trademark Certificate To You Upon Registration

Once your trademark’s been registered, I’ll forward you a display certificate so you can proudly frame your registered trademark in your office.

$6500 TOTAL COMBINED VALUE

You can Depend on 180 Law Co.

When you want the most comprehensive trademark registration with the highest quality application and most effortless process that allows you to effortlessly focus on your genius as a business owner, 180 Law Co. is who you can depend on.

Just look at these entrepreneurs’ BRAND BOMBSHELL experiences:

BRAND BOMBSHELL PRAISE

Liz, Kristen, Marc, and so many more have trusted BRAND BOMBSHELL to register their trademarks, and now it’s your turn.

Aiden Durham

Here’s How It Works

BRAND BOMBSHELL is unlike any other trademark registration service you’ve come across.

No, seriously, though. Here’s why:

You pay the same fee every month from the start of the process through registration and monitoring.

Whether it’s an unexpected office action, or trademark updates, you’re covered.

(For full transparency, filing fees aren’t a part of the total price.)

Lots of law firms and discount legal service websites will offer to file your trademark application for one very low price.

But the trademark registration process extends far beyond just filing a trademark application.

Comprehensive Clearance Search Beyond the Basics

Many trademark services will include a “direct hit” search to make sure your trademark is available. All this means is that they’re typing your exact trademark into the US Patent and Trademark Office’s database to see if there are any identical registered trademarks.

But what about trademarks that aren’t identical, but really similar to yours?
Well, guess what: those aren’t going to show up in the direct hit search.

But they will prevent your trademark from being registered.

Let’s assume they do find something in that search - are they going to explain what that means and how it may impact your trademark application?

Probably not. Not unless you pay them more money, of course.

BRAND BOMBSHELL includes a comprehensive trademark clearance search that will find not only identical trademarks, but also the really similar ones (or even remotely similar ones) that could pose an issue for your trademark registration.
We’re also going to talk to you about what we find in the clearance search, so you know exactly what to expect throughout the registration process.

If we find something likely to prevent your trademark from being registered, we’ll do another search for your second (and even third) trademark choices. At no additional cost.

Office Action Responses – All of Them

The vast majority of trademark applications will receive an Office Action from the USPTO. This can be anything from disclaimer requests, clarification of your goods/services, all the way up to likelihood of confusion issues.

If you do not respond to the Office Action in a timely manner, you’ll forfeit the application and lose the trademark altogether.

Many other services will, at best, include responding to “non-substantive” (aka easy & routine) Office Actions. And sure, they’ll help you with responding to the “substantive” (aka often complex and difficult) Office Actions…for an additional fee.

BRAND BOMBSHELL includes responding to all Office Actions, no matter how easy or complex they may be.
You’ll also get a plain English education of what Office Actions mean for your brand goals and how it will impact your trademark.

Maintaining Your Rights with Trademark Maintenance

Think all the work’s done after you have that trademark registration? Think again.

Trademarks need to be maintained and updated periodically to maintain registration. It’s also important to take proper steps to enforce your trademark rights, should the need arise.

BRAND BOMBSHELL includes a guide letting you know exactly what you need to do, when, and how to do it, to maintain your trademark registration and uphold the benefits that it provides.

Translation?

Once your trademark’s been registered (this can take anywhere from 14 months to two years, though every trademark is different and may require a longer timeframe), you can either cancel or continue to pay monthly to monitor your trademarks to ensure no one infringes on your hard work.

Your Investment

 

Starting at $100/month per application

 

+ Applicable USPTO Filing Fees

*Cancel after trademark registration or continue to get professional trademark monitoring

Do I Really Need a Trademark at this Stage in My Business?

I get it. You’re “just a small business owner,” right?

There’s no way you could be infringing on another business owner’s intellectual property. And there’s no way a hardworking entrepreneur like yourself would want someone else to infringe on yours.

Just because you’re a “small” business doesn’t mean you can’t get caught up in a costly lawsuit that forces you to completely rebrand everything you’ve worked so hard for.

 

Can’t I Just Get an Online Service to do it for Me for Cheaper?

Here at 180 Law Co., I pride myself on transparency.

So, I’ll start off by saying: yes, you absolutely can.

But what I’ll also say is you’ll more than likely regret it. Just conduct a quick search for online trademark services like that of LegalZoom and you’ll find your share of horror stories.

LegalZoom and online services just like it aren’t actually using the expertise of lawyers to give your brand a thorough chance of success.
Their simple “knockout” clearance search can leave your brand open for an unexpected cease and desist notice.

Prime example: If you wanted to trademark “Starbuckss,” a knockout search will not show “Starbucks” as a conflict.

Goods and services can only be registered incorrectly or incompletely, leaving you open for legal issues down the line.

There’s no oversight, strategy, or personalized advice with these services, and most end up needing to hire a lawyer to fix or redo the mistakes made.

Your brand, your money and your time deserve more than that.
There’s no way you could be infringing on another business owner’s intellectual property. And there’s no way a hardworking entrepreneur like yourself would want someone else to infringe on yours.

Just because you’re a “small” business doesn’t mean you can’t get caught up in a costly lawsuit that forces you to completely rebrand everything you’ve worked so hard for.

If that’s not what you want for your business, then tap the button below to sign up for BRAND BOMBSHELL:

One last thing before you go:

Discover the BRAND BOMBSHELL Difference

BRAND BOMBSHELL isn’t just a monthly trademark service.

It’s the most effortless, stress-free & high-quality legal protection for your brand, led by an experienced trademark attorney.

It’s an investment into your peace of mind and nationwide protection of the brand you worked so hard to build.

You’ll get white glove service every step of the way.

Here’s why BRAND BOMBSHELL is the trademark registration package you’ve been looking for:

Transparent Pricing

Just take a look at any other trademark firm’s services and you’ll notice they charge extra for the moments when you truly need the expertise of an attorney the most, like if the United States and Patent Trademark Office rejects your application and issues a substantive office action, for example.

Unlike other law firms, BRAND BOMBSHELL’s pricing is all-inclusive of the entire trademark process, from start to finish.

From your first consultation to your initial trademark clearance search to application to registration and beyond, you can rest assured I’ll have your back every step of the way - without the outrageous legal fees that disrupt your business’s cash flow.

Starting at just $100/month, you can rest assured you’ll receive the highest quality services.

The trademark registration process takes at least 14-18 months on average but can take longer. 

Communication & Responsiveness

As the name of my YouTube channel suggests, here at 180 Law Co., I’m truly “All Up in Yo’ Business” - your trademark business, that is. You’ll know exactly where you are every step of the trademark registration process - even if there aren’t any updates.

Expect high-level support, regular and clear communication, and an overall stress-free experience as I get you closer to federal trademark protection. 

A Decade of Trademark Experience

With nearly ten years of experience specializing in trademark registration and intellectual property protection for online business owners just like you, I’ve been involved in so many different scenarios.

While I haven’t seen everything that could happen with a trademark registration application, I’ll be as thorough, effective and diligent about trademarking your hard work as I would be for my own.

Are you ready to turn your brand from blah to bombshell with an honest law firm you can rely on to protect your brand on the federal level?
If so, sign up for BRAND BOMBSHELL and let 180 Law Co. give your brand the all-inclusive, 5-star trademark treatment it deserves:

Frequently Asked Questions

Do I need a trademark if I already own the domain name/social media or I already have my DBA/trade name registered with the state?
Yes.

Registering a DBA or trade name does not protect a name in the same way as a trademark registration.

Registering a business like an LLC or corporation doesn’t mean the name is "secure" and/or that, since the name was available for them to use in their LLC/corp name, that it's available to use as a trademark throughout the U.S.

Watch this short video to learn why you may not actually “own” your brand name (and might be infringing on another brand!)

I don't have an LLC or corporation formed. Can I still apply for trademark registration?
Yes! You don’t need an LLC or corporation before applying. But, it IS recommended you form the company first if you're planning to do so. Otherwise, TMs can be assigned or transferred to LLC or corp later on.
What if my first choice of trademark is unavailable?
BRAND BOMBSHELL will include one courtesy redo search for your 2nd choice if the 1st choice isn't available. Also included are consultations around your strategy and how to pick the right trademark.
Why does it take so long? Can we expedite it? This other lawyer/service said they could get it done quicker.
The trademark process takes at least 14 months. With very limited exceptions, there is no way to expedite the application process. Anybody who says otherwise is truthfully speaking, not telling the truth.
I already filed/started the process. What if I just need help with an office action or filing a statement of use?
Our a la carte services are perfect for you. Whether you just need a thorough clearance search to check if you’re not infringing and your trademark is available, an office action response, or documents filed, 180 Law Co. can make your trademark process effortless.

Visit our services page to get in touch for a la carte services.

This isn’t really in my budget right now, but I still need help. Do you have a DIY option?
Depending on your needs, you can go the a la carte route, or you can get my near decade of experience wrapped up in a self-paced course with BRANDISH. It’s a DIY course for online entrepreneurs who want to learn how to file their trademark registration application WITHOUT a lawyer – in just 7 days.

DIY your trademark application here.