The truth in advertising is that sometimes there is no truth in advertising. Unscrupulous business owners often make big promises (that they can’t actually keep) or just flat-out lie about their product in order to lure in more customers. My advice? Don’t be that guy....
Protecting your intellectual property and online content is difficult – and that’s putting it mildly. The internet is rampant with content thieves who are quite happy to take your work and pass it off as their own. As a business owner, that’s the last thing you want...
Social media users today don’t want to be bothered by traditional advertising. If they see something even remotely resembling a sales pitch, they’ll swipe left in the blink of an eye. Instead, brands are turning to influencers for their marketing needs. After all,...
Being able to avoid common mistakes can save you and your business a lot of time and trouble (not to mention $$!). Though it is perfectly common to make mistakes as a new business, that doesn’t mean you can’t avoid them. How are you supposed to know what’s right and...
Ninety-seven percent of consumers search for a business online before making a purchasing decision. That means that if your business doesn’t have a web presence, you’re missing out on potential customers. It also means that you’re missing out on an opportunity to...
