The Truth in Advertising Law
The truth in advertising is that sometimes there is no truth in advertising. Unscrupulous business owners often make big promises (that they can’t actually keep) or just flat-out lie about their product in order to lure in more customers. My advice? Don’t be that guy....
Get Educated About Protecting Your Intellectual Property
Protecting your intellectual property and online content is difficult – and that’s putting it mildly. The internet is rampant with content thieves who are quite happy to take your work and pass it off as their own. As a business owner, that’s the last thing you want...
Building Your Online Presence as an Influencer
Social media users today don’t want to be bothered by traditional advertising. If they see something even remotely resembling a sales pitch, they’ll swipe left in the blink of an eye. Instead, brands are turning to influencers for their marketing needs. After all,...Common Mistakes That Online Businesses Make
Being able to avoid common mistakes can save you and your business a lot of time and trouble (not to mention $$!). Though it is perfectly common to make mistakes as a new business, that doesn’t mean you can’t avoid them. How are you supposed to know what’s right and...