Know Your Audience

Know Your Audience

Know Your Audience Knowing your audience is key to knowing your brand; they go hand in hand. If you know your audience then it will help mold your brand. Here’s why: Helps you define your brand message and tone: If you’re just getting started in your industry or you...
How to Protect Your Online Content

How to Protect Your Online Content

Intellectual property has historically been difficult to protect. In fact, being an artist of any kind comes with the risk that someone else might copy your work and claim it as their own. In today’s digital world, it’s even easier for would-be thieves to steal what...