Know Your Audience Knowing your audience is key to knowing your brand; they go hand in hand. If you know your audience then it will help mold your brand. Here’s why: Helps you define your brand message and tone: If you’re just getting started in your industry or you...
If you want to grow your business, you can’t do it alone. That’s a fact. When you do everything yourself – bookkeeping, marketing, HR, IT, and more – you spend more time working in your business than on your business. That means you can never really expand beyond...
Being able to avoid common mistakes can save you and your business a lot of time and trouble (not to mention $$!). Though it is perfectly common to make mistakes as a new business, that doesn’t mean you can’t avoid them. How are you supposed to know what’s right and...
Ninety-seven percent of consumers search for a business online before making a purchasing decision. That means that if your business doesn’t have a web presence, you’re missing out on potential customers. It also means that you’re missing out on an opportunity to...
Intellectual property has historically been difficult to protect. In fact, being an artist of any kind comes with the risk that someone else might copy your work and claim it as their own. In today’s digital world, it’s even easier for would-be thieves to steal what...
If you want your business to grow this year, it’s time to get organized. Easier said than done, right? Where should you start? Organization involves, among other things, straightening up clutter and discarding trash. But effective organization is so much more than...
