The holiday season is a perfect time to reconnect with your clients and let them know you’re thinking about them. Our businesses rely 100% on the support and loyalty of our clients, and it is vital that we show our appreciation to them. Here are four ways that you can show appreciation for your clients and spread some holiday cheer at the same time.

Holiday cards: a super-easy way to tell your clients that you appreciate them is to, well…tell them! Get fancy with some customized photo holiday cards, or keep it simple and pick up a pack of blank cards from the store. Either way, be sure to personalize them with a genuine message.

Holiday drive: let your clients (and your community) know if there is a charity, organization, or cause that you support. Collect donations, or invite them to volunteer with you at an event. Not only will it help those in need and give you the holiday warm-and-fuzzies, but it’s also a great way to connect with your clients and spread the holiday cheer.

Pro Tip: if you know that a client is really passionate about a specific organization or cause, make a donation in your client’s name. Nothing better than doing good and letting someone know you care!

Offer a discount: everybody looooves a good discount around the holidays! Give a few of your favorite clients a major “thank you!” discount, or join in on the fun and do a Black Friday or Cyber Monday sale. I can tell you from personal experience, nobody can turn down a good Black Friday sale!

Pay Attention: this takes some intention and forethought, but pay attention to the things that matter to your clients. (Or if you have a short attention span like I do, just do some light internet stalking to gain some insight!) Send a small gift to Jane who recently had a baby, a new book to Mark who mentioned he wants to start reading more, or a bottle of whiskey to Sam who’s going through a nasty divorce (kidding…). If you’re on a tight budget, shoot them an email to let them know you’re thinking about them and that they matter to you. Acknowledgment can be a very powerful gift, and a perfect way to say “I appreciate you.”

The holidays are usually associated with giving gifts to your family and friends to show them how much you care. But if you care about your clients (which you should), take this opportunity to show them, as well.