Know Your Audience
Knowing your audience is key to knowing your brand; they go hand in hand. If you know your audience then it will help mold your brand. Here’s why:
Helps you define your brand message and tone:
If you’re just getting started in your industry or you feel as if you’ve hit a slump, understanding who your audience is will help identify what (and who) your brand aligns with. Schedule a social media post to ask your audience who they are, what they like seeing from you, what they want more of, and what they can do without.
Your audience can also give you insight into the message and tone that you are currently putting out there. What your audience is picking up may not be what you’re putting down. If you want to be taken seriously and seen as an authoritative professional, but your audience says that you’re funny, down to earth, and relatable, then there may be some disconnect in your branding and messaging. By knowing who your audience is you can identify what your brand is communicating or what you don’t want it to communicate.
Helps You Know What to Provide:
Understanding your audience helps you craft your offerings around what your audience actually wants from you, not just what you think they want. If you have a new product or service offering and you’re just not getting the attention and traction you expected, it could be that your offerings are not in line with your branding and, therefore, the audience that you attract. Whether you provide services or not, knowing what to give your audience is key.
Helps Connect With Audience:
Knowing your audience makes it easier for you to connect with them. If you know who they are, you can share and create content that relates to them. You can give your audience a nice, cozy, safe space where they trust you and know what to expect from your brand. If you show that you truly care enough about your audience to build a genuine connection with them, they will feel more inclined to work with you. When you spend money with a company that you have no connection with, you may not feel cheated but you don’t feel good. When you work with a brand you believe in or trust, you’ll go back. Same with your audience.
Everyone isn’t your audience. Once you figure out who your audience is you can focus on your target demographic and less on trying to gain more of a following that isn’t suited for your brand. You can use that energy toward those who are truly apart of your brand’s community.