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That’s NOT a Trademark

That’s NOT a Trademark

There are many things that people commonly think are trademarks but aren’t. To understand what is not a trademark, we’ll start with what is a trademark. A trademark is a word, phrase, symbol, design, etc. which is used to signify the source of a product or...
Know Your Audience

Know Your Audience

Know Your Audience Knowing your audience is key to knowing your brand; they go hand in hand. If you know your audience then it will help mold your brand. Here’s why: Helps you define your brand message and tone: If you’re just getting started in your industry or you...