Know Your Audience

Know Your Audience

Know Your Audience Knowing your audience is key to knowing your brand; they go hand in hand. If you know your audience then it will help mold your brand. Here’s why: Helps you define your brand message and tone: If you’re just getting started in your industry or you...

Trademarks and Copyrights

Intellectual property comes in many forms. A few most common are trademarks and copyrights. It’s really common for people to get them mixed up.  So let’s dive deep to see the differences and similarities and to answer these questions: What are they? What’s the...