Finding the right marketing strategy is one of the toughest challenges that every company faces on the road to success. Businesses use different kinds of strategies to bring their products and services closer to the customers. The internet is on top of their list, considering the number of its users.

Two years ago, photo and video sharing social platform Instagram released a feature called Instagram Stories. Today, it has more than 400 million active users on a daily basis which explains why it is so much popular among marketers.

Its popularity is also shown by the fact that over 50% of businesses on Instagram made an Instagram Story, and 20% of those Stories resulted in direct interaction with the followers.

They can be used to advertise products for companies which come from different niches, but what are the most attractive ones? Let’s take a quick look.

  • Fitness – 73%

  • Fashion – 70%

  • Retail – 56%

  • Technology – 43%

  • Airlines – 39%

  • Automotive – 29%

  • Travel – 24%

  • Food and drinks – 15%

Whether it’s a product promotion, inside look, or a life event, brands put out Stories which usually take the users to a shoppable page, another social platform, a blog post, or a campaign page.

It’s time to show you some examples of how popular brands use Instagram Stories to bring their products closer to the customers.

  • Mercedes-Benz Cars UK collaborated with Facebook Creative Shop and created a campaign for Stories which resulted in 2.6 million reach and a 9-point increase in ad recall.

  • DriveNow used a “special offer” ad in its Stories to reach new customers, which led to 29% decrease in cost per lead, three times increase in leads, and 10.7% decrease in cost per click ads.

  • Enel energy supplier used video ads in Stories to raise awareness of the brand, which led to a 56% lower cost per click.

Take a look at the infographic below and see more than 30 examples and case studies to understand how businesses use Instagram Stories.

Why Instagram Stories Is So Popular Among Marketers


This blog post and the accompanying infographic were contributed by our friends at